JFWO (Japan Fashion Week Organization) is holding a fashion event in Shanghai, China, as part of the project of Cool Japan Strategy by Ministry of Economy, Trade and Industry, produced by e.m.
Attractive items shown at ISETAN Shanghai from Feb.26 (Tue.) to Mar.13 (Sun.) will be introduced at the online shop from 10:00AM on March13 (Wed.).
There are various items all expressing “NOW” in Tokyo such as T-shirts or stoles produced by 10creators of fashion brands representing TOKYO and by TORAY and KOMATSU SEIREN, which both have world-class materials/technology.
In addition to them, there are also highly sensitive goods by TOKYO brands selected by TOKYO-MERRY-GO-ROUND on our own terms.
This is a rare and special occasion to show the power of fashion in Tokyo and Japan crossing over genres like a merry-go-round. Please check it up.

  • From 10:00am, March13 (Wed.) to 31(Sun.), 2013
  • At I ONLINE (ISETAN online shopping)
I ONLINE でアイテムをCheck!

Toshikazu Iwatani / Designer of DRESSCAMP

Born in Kanagawa Pref. Graduated from Bunka Fashion College in 1995, he entered “AT ONES’”. The brand DRESSCAMP debuted at 2003 S/S collection. He won the Rookie of the Year of the 22nd Mainichi Fashion Award, the encouragement award of Shiseido and the 6th rookie designer award of Moët & Chandon in 2004. His new brand “DRESS33” debuted at 09 S/S Paris Collection. He has been back as a designer of “DRESSCAMP” since 2013 S/S collection.


The brand was founded in 1988 by a designer Akiyoshi Onotsuka who retired his post soon after 2011 S/S collection. His design team who had worked with him has now taken over the design work since 11-12 A/W.


Designers, Akira Takeuchi and Taeka Nakanishi with a producer, Kaori Kanamori founded the brand in 2001 under the concept “The world will be a theater with clothing”. They have created a unique Japanese elegance with their collections mixed with foreign cultures. Their flagship store opened in an area of Omote-Sando in 2009.

Mikiya Takimoto / Photographer

Born in Aichi Pref. in 1974. He began to work as a photographer in 1998. He is active in advertisement while publishes many artwork. He worked as a director of photography for a movie (2013) directed by Hirokazu Kore-eda.

Chie Morimoto / President of “goen°”, Communication director, Painter and Traveler

Born in Misawa-city, Aomori Pref. on April 26 in 1976. She spent her childhood in a neighborhood of Misawa Base where her grandfather ran a tailor. She began to make collages with a pair of scissors at his workshop. She left HAKUHODO Inc. in 2007 and then founded “goen°”. She won ADC Grand Prix for “The relay of songs” (Suntory) for the first time in 2011. After Tōhoku earthquake and tsunami, she realized anew it important to make things physically and began to make a collage diary with a newspaper. She is active in many fields such as an ad for Onward Kashiyama “Kumi-Kyoku”, artwork for musicians Mr. Children and total direction for a daycare center and zoo.

Shiro Miyao / Designer of MIYAO

Born in Kanagawa Pref. in May 1972. Graduated from Bunka Fashion College, he entered COMME des GARCONS in 1994. After leaving the company in 2003, he went to and stayed in New York and attended Salvor Projects led by Ross Nemeth. Coming back to Japan in 2006, he rejoined COMME des GARCONS for 2007 S/S Paris Collection. Working at COMME des GARCONS in 2006-07, he founded MIYAO in 2010

Takayuki Suzuki / Designer of Suzuki Takayuki

Born in Aichi Pref. in 1975. He had worked as a costume designer for actors, dancers and musician. The show held with his friends was a start of his career when he was a student at Tokyo Zokei University. He started his own brand in 2002-03 A/W season and participated Tokyo collection in 2007. Started the organic cotton brand “ikkuna / suzuki takayuki”, he was selected as one of ten rising designers in the world at the event “On Stage” in Milan Unica and participated a joint show in 2009. In 2012, he also did a joint show in Wills Lifestyle India Fashion Week. Now he expands the range of his activities, such as collaboration with companies, direction of space like installation and design of wedding dress and one-of-a-kind item.
To bring out the genuine beauty of women, he has been creating delicate clothing with a sense of vigilance.

Kazunari Hattori / Graphic designer, Art director

Born in Tokyo in 1964. Art direction of ad for Kewpie Half / magazines “Mayonaka”, “Ryuko Tsushin” and “here and there”. He also worked with a logotype for Mitsubishi Ichigokan Museum, and book design such as photo collection of Takuma Nakahira and Takashi Honma, paintings and literary.

Musubi Aoki / Creator

She had devoted herself to her job as a creative director and buyer of interior shop for thirteen years. She left the company called now H.P.FRANCE and started to work as a freelancer in January 2004. She does styling for magazines and advertisement and producing shops as well as artworks.