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NEWS

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Art Project by ISETAN & Y’s
41 “Women on the Move” Photographed by Rowland Kirishima

Y’s celebrates the 41st anniversary of the founding of the brand and ISETAN Shinjuku does the 80th in 2013.
We hold a special art project by Y’s and a photographer Rowland Kirishima at “PARK” of ISETAN Shinjuku where special events for the Grand Opening on March 6 are held.
* The project will be also shown at the site of Y’s and our other stores.

Y’s has been creating clothing for working women who are independent and not drained in the times since 1972 when they started the brand under the concept “men’s wear for women”.

Mr. Kirishima takes pictures of 41 “Women on the Move” wearing Y’s, who are living “now”, and whose occupations, ages and nationalities are all different. This is photo homage for workingwomen who are living “now”.
The 41st woman(named after the 41st anniversary of Y’s) is chosen from applicants among our customers and she will attend a live photo session.
The pictures of glowing 41 women will be exhibited at “EAST PARK” throughout the year along with limited items of Y’s.
The first part of “Women on the Move” for 2013 S/S collection of Y’s will include the following women as models;
Mari Natsuki: Singer and actress
Ai Hashimoto: Actress
Chiaki Holan: Anchorwoman of NEWS ZERO (NTV)
Fumie Suguri: Figureskater
Ellie: Chim↑Pom
Maria Schneider: Composer & conductor of jazz orchestra
Kaoru Namba: Flute player
Mami Sato: Running broad jumper of national team of Paralympics
Etc.

  • From March 6th (Wed.) to next year
  • At EAST PARK (Creator’s Egg) on the 4th floor of ISETAN Shinjuku main building

map

Schedule of Exhibition

(From March 6th, the exhibits will be changed every week.)

Mari NatsukiAi HashimotoChiaki HolanFumie SuguriMami SatoEllie: Chim↑PomMaria SchneiderKaoru Namba 【敬称略】

CREATION

photographer
Rowland Kirishima

Born in 1968. Graduated from the photograph department of College of Art, New York University, he started his career as a professional photographer in New York. He is a fashion and portrait photographer in the main, active in a wide range of fields such as advertisement, magazine, TVCF and PV.

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INTERVIEW

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What is the concept of this project, a campaign for the 41st anniversary of Y’s in this year?

A. I was asked by my acquaintance to join in this shooting project and very glad because Y’s has been an admiring brand since my childhood. I was said that I could do anything freely so I had to think very hard because it is not often to be said so. I tried to imagine how women were forty years ago when Y’s debuted. My mother was a pioneer of women’s lib but in general there weren’t many opportunities for women to be socially active or their social status weren’t established. I think Japanese women have changed very much for these forty years. Giving full play to their abilities and becoming conscious of fashion, they are now really fashionable. Those ideas were a starting of point and I began thinking about what I can do. So the project was born, which is taking pictures of 41 Japanese women who are flying up.

Did you have any standard to select 41 models?

A. No, I didn’t. I’d just like women who are working in various fields to be shot. Many kinds of workingwomen are joining in this project such as an athlete, cooking specialist, fashion model, actress, Japanese chess player, musician, voice actress and others. Their age ranges or looks are various. In fact I’ve just finished shooting a half of women so I’m looking forward to who will be other models. I’d like a politician, tax accountant, member of Self-Defense Forces and whoever to be models. This is really an extravagant project. Clothes of Y’s are superb because any women look good in them even though all of the models don’t usually wear Y’s.

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They are all jumping. What that means?

I love the photo of women in a lively way shot by Martin Munkacsi using a 35mm camera, who was spotlighted in 1930s. So this is also homage for it. He was originally a sport-photographer so every woman he shot was lively and real. That’s why I ask these models to jump. You can see instantaneous expressions on their faces when they are jumping instead of their usual good posing. The result has been very good so far and I enjoy it. It is not interesting to photograph a beautiful person or thing as it is, I think. Anyway I might rely on the subjects a lot in this project but the completed photos are worth seeing, I believe.

How long did you take time to work out the idea?

This project was launched as discussing with various members of ISETAN and Y’s. It needed several meetings to summarize ideas until the direction was decided. In most of other projects, shootings proceed as arranged by art directors so this is a rare occasion and I really enjoy it.

Now at the halfway point, do you have any plan such as a shooting on the street?

Now at the halfway point, do you have any plan such as a shooting on the street?

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All forty-one women are jumping. Isn’t the idea used up?

No, it isn’t, unexpectedly. They look different if they wore different cloth. There are some women who are smiling, others looks very cool. How high they jump up is also different. Some jump up as high as like on a trampoline, that means we can do it more than we imagine. Sometimes a model herself is amazed at how high she can jump. This project is really interesting because even I can’t control the result of my work. I can take a picture with a sense of speed and an instantaneous expression on the face because of the latest 35mm digital camera that I don’t use much usually. That’s why I can always take a different shot. But the leading part of these pictures must be clothing so that I ask hair and makeup to be as natural as possible for bringing out the genuine charm of women. And the models’ age range is wide so I’d like them to be careful not to be injured even though a happy happening is very welcomed (as laughing).

The shooting is not finished and….

Not yet. I don’t have many opportunities to work with a project for such a long time so that I enjoy doing it. The way of shooting is already decided though casting of models are not fixed yet. The eldest model is so far Mari Natsuki but I’d also like a woman in the eighties to be a model if possible. I really want every kind of woman to be a model. It might be interesting if the last one shot would be of one of applicants from the general public.